Privacy Policy

Taylor Made TDS, Inc., doing business as Taylor Made Truck Driving School, operates this website (taylormadetds.com). We are located in Burlington, WA and Ferndale, WA. We take your privacy seriously. This policy explains what information we collect, why we collect it, where it goes, how long we keep it, and what rights you have under Washington State law. Plain language is intentional. If something is unclear, contact us.

1. Who This Policy Applies To

This policy applies to anyone who visits our website or submits an inquiry through our enrollment form — whether you’re a prospective student, an employer, or just browsing.

2. What Information We Collect

Information You Provide Directly. When you fill out our enrollment inquiry form at /enroll, you may provide your full name, phone number, email address, financial details such as payment method preferences and funding source information, and responses to background questions (such as whether you have a valid driver’s license or prior CDL experience). Submitting this form is voluntary.

Information Collected Automatically. When you visit our website, standard web technologies may automatically collect your IP address, browser type and version, pages visited and time spent on each page, referring website, and device type. This information is collected through cookies and analytics tools described in Section 6 below.

3. Why We Collect This Information

We collect the information you provide in our enrollment inquiry form for one purpose: to respond to your inquiry about our CDL training programs and to begin the enrollment process if you choose to proceed. We collect automatically-collected information to understand how our website is being used and to measure the effectiveness of our advertising. We do not use your information for any purpose other than what is described in this policy.

4. Where Your Information Goes

We do not sell your personal information. We do not share your personal information with third parties for their marketing purposes.

Enrollment Form Submissions. When you submit our enrollment inquiry form, your submission is delivered by email to our student services team at registration@taylormadetds.com. General administrative correspondence goes to admin@taylormadetds.com. Both addresses are received and managed by Taylor Made Truck Driving School staff.

Service Providers. Your information may be shared with the following as necessary to operate our business: our student management system (enrollment, progress, and scheduling); call tracking and attribution service (see Section 6); website analytics (see Section 6); chat widget / “Learn More” feature (captures name, phone, and/or email when voluntarily provided — see Section 6a); and web hosting and email delivery providers.

Advertising Platforms. We may upload limited contact information (hashed email or phone number) to Google Ads and Meta solely for conversion tracking and marketing optimization. This data is not used by these platforms for their own independent marketing purposes.

Enterprise AI and Development Tools. We use enterprise AI tools for business operations including website development and content creation. These tools operate within private repositories with data privacy protections. No student personal data is used to train AI models.

5. How Long We Keep Your Information

We retain enrollment inquiry submissions for up to 3 years for business record-keeping purposes. If you request deletion, we will delete your information within 45 days, except where retention is required by law. If you become a student, applicable data retention regulations apply — some records may be retained for up to 50 years as required by federal DOT/FMCSA regulations and Washington State education records law.

6. Cookies and Tracking Technologies

Session Cookies and localStorage (UTM / Ad Attribution). When you arrive from an advertising campaign, we use session cookies and browser localStorage to record how you found us. This data is not shared with third parties for their own marketing purposes.

Google Analytics. We use Google Analytics to understand how visitors use our site. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.

CallRail Dynamic Number Insertion. We use CallRail for call tracking and attribution. CallRail may collect your phone number if you call us, along with call duration and metadata. CallRail’s privacy policy is available at callrail.com/privacy.

Meta Pixel. If enabled, the Meta Pixel allows us to measure the effectiveness of our Facebook and Instagram advertising. You can manage your ad preferences through your Facebook account settings.

Chat Widget / “Learn More” Feature. If you voluntarily provide your name, phone number, or email address through this feature, that information is captured and used to respond to your inquiry. This feature may use artificial intelligence — see Section 6a below.

6b. Cloudflare Turnstile (Bot Protection)

Our website uses Cloudflare Turnstile to protect our contact and enrollment forms from automated bot submissions. Turnstile is an invisible security check — it runs automatically in the background when you interact with a form and does not interrupt your experience. Turnstile assesses browser signals to distinguish humans from bots. It does not use cookies, does not track you across websites, and does not display a CAPTCHA challenge to real users. Request metadata is processed by Cloudflare, Inc. in accordance with their privacy policy at cloudflare.com/privacypolicy.

6a. AI-Generated Content Disclosure

Our website may include a chat feature or automated response tool that uses artificial intelligence to provide informational responses about our programs, schedules, and enrollment process. AI-generated responses are for general informational purposes only. They do not constitute binding offers, enrollment agreements, guarantees of program availability, pricing commitments, or official school communications. All official program terms are governed solely by the signed Enrollment Agreement. If you have questions about specific program details, pricing, or availability, please contact us directly.

7. Washington State Privacy Rights

Washington residents have rights under the Washington My Health My Data Act (MHMD Act) and applicable Washington State privacy law. To the extent these laws apply to our operations, you have the right to:

• Know what personal data we have collected about you
• Access a copy of your personal data
• Correct inaccurate personal data we hold
• Request deletion of your personal data
• Opt out of the sale of your personal data (we do not sell personal data)
• Non-discrimination for exercising any of these rights

Our enrollment inquiry form may ask questions that touch on physical eligibility. To the extent this constitutes “consumer health data” under the MHMD Act, we collect it solely for the purpose of assessing your eligibility for CDL training. We do not share consumer health data with third parties except as required by federal law, with your funding sponsor to the extent required by their program agreement, or with your explicit written consent.

8. How to Request Access or Deletion

To request access to, correction of, or deletion of your personal information, contact us at admin@taylormadetds.com. Please include your full name and the email address you used when contacting us. We will respond within 45 days.

9. Children’s Privacy

Our website and services are intended for adults (18 years of age and older). We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

10. Security

We take reasonable technical and organizational measures to protect the personal information you provide against unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data in transit. Access to personal information is limited to staff who need it to respond to your inquiry.

No method of transmission over the internet or electronic storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If you have reason to believe your information has been compromised, please contact us immediately at admin@taylormadetds.com.

11. Third-Party Links

Our website may contain links to third-party websites (such as the FMCSA, Washington DOL, or partner organizations). This privacy policy does not apply to those websites.

12. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the “Last Updated” date at the top of this page and, for material changes, post a notice on our website. We encourage you to review this policy periodically. Continued use of our website after notice of a material change does not waive your rights under applicable law.